Yeah, I didn't know there was such thing either, but I can get behind this.
Purple is the color of cancer survivors (and even if I don't know if I'm supposed to call myself one, I'm gonna run with it).
In honor of WCD and cancer survivors everywhere, Chevrolet is making a $1 donation to the American Cancer Society for every Facebook/Twitter profile that is turned purple (up to $1,000,000). Are you on either of these social networking sites??? PLEASE click here to find the link to participate and TURN YOUR PROFILE PURPLE!
Did you see the Chevrolet Super Bowl commercial advertising this? I have had that car ride with Keith before...many times...